Plug into the trends: Top Tech Shopping Insights for your campaigns

The final quarter of the year is here, and with it comes an exciting opportunity for brands in the technology space. From cutting-edge audio experiences to smart home gadgets, consumers are engaging with tech content like never before. But how can your brand stay ahead in a competitive landscape?

Our latest Contextual Insights report dives deep into the trends driving consumer interest this quarter. With mentions of spatial audio up 35%, smart home devices seeing a 24% engagement increase, and console gaming commanding loyal attention, Q4 is the season to position your brand at the forefront of innovation. Here’s everything you need to know to power up your campaigns.

Spatial Audio: Turning Up the Volume on Immersive Sound+

Spatial audio is making waves this quarter, with a 35% surge in mentions and an average of 4,200 visits per article. From high-end headphones to advanced home theater systems, consumers are increasingly seeking audio experiences that put them at the center of the action.

• Top Drivers: Premium brands like Apple (AirPods Max) and Sonos (Beam) are leading the charge, sparking consumer interest in immersive audio that enhances music, gaming, and movie experiences.
• Why It Matters: Audio technology is no longer a luxury; it’s an expectation for tech-savvy audiences looking to upgrade their everyday experiences.

We recommend: Showcase how your audio products deliver a premium listening experience. Whether it’s through creative storytelling or experiential activations, emphasize the emotional connection that high-quality sound creates.

Smart Home Devices: Automating the Modern Lifestyle

The smart home revolution continues to gain traction, with engagement around smart locks, voice-activated assistants, and home automation systems up 24% this quarter. Articles in this category average 3,800 visits, reflecting strong consumer interest in convenience and connectivity.

• Top Trends: Amazon Alexa, Google Home, and innovative smart locks are leading the conversation, as consumers look for seamless integration into their daily routines.
• Holiday Opportunity: Smart home devices are a perfect fit for holiday gifting, offering a balance of practicality and innovation that appeals to tech-savvy shoppers.

We recommend: Highlight the lifestyle benefits of your smart home products in campaigns. Show how they simplify routines, enhance security, or add a touch of luxury to everyday living.

Console Gaming: Winning Engagement

Gaming remains one of the most engaging tech categories this quarter, with articles on PlayStation, Xbox, and popular gaming titles averaging 5,200 visits. Console gaming is not just about hardware; it’s about creating immersive entertainment experiences that captivate loyal audiences.

• Key Titles & Drivers: Content covering cross-platform gaming, game streaming, and major releases like Resident Evil and Grand Theft Auto drives high engagement.
• Why It Matters: The gaming community is highly engaged and loyal, making it a prime audience for brands looking to align with innovation and entertainment.

We recommend: Focus on the culture of gaming in your campaigns. Whether it’s accessories, exclusive game bundles, or immersive VR add-ons, position your products as a must-have for gamers this holiday season.

eCommerce and Holiday Tech Shopping: The Competitive Edge

Tech shoppers are flocking to eCommerce platforms like Amazon and Temu this quarter, with both platforms seeing significant engagement spikes. Articles focused on exclusive deals and discounts generate 6,100 visits per article on Amazon and 8,500 visits on Temu, showcasing the growing role of online shopping in the tech category.

• What’s Driving Traffic: Limited-time offers, early access deals, and curated gift guides are capturing consumer attention during Q4.
• Opportunity for Brands: Partnering with eCommerce platforms or creating online-exclusive promotions can help your brand stand out in a crowded digital marketplace.

We recommend: Leverage the power of urgency in your campaigns. Highlight limited-time offers or “shop early” messaging to capitalize on the eCommerce momentum driving holiday tech purchases.

This quarter, the tech space is buzzing with innovation, from immersive audio to smart home gadgets and gaming consoles. With consumer engagement surging in these categories, brands have a unique opportunity to connect with highly engaged audiences.

Download the full report and get the insights you need to power up your campaigns: Seedtag 2024 Tech & Q4 Insights. 

Interested to learn more about how you can benefit from contextual advertising?