A new look, the same soul

In a digital advertising world that never stands still, success belongs to those who adapt, innovate, and rise to new challenges.

Seedtag has evolved tremendously since our inception more than a decade ago. Through continuous innovation and an unwavering belief in the power of context, we’ve built a company that leads brands, agencies, and publishers into a more intelligent, privacy-first future. And as we continue to grow, it’s only natural that our brand identity evolves too — to reflect who we’ve become and where we’re headed.

1. The Next Chapter of Contextual: Neuro-Contextual
2. A new look, the same soul
3. Seeing the World Through a Human Lens
4. Strengthening our commitments
5. What this means for our partners
   

The Next Chapter of Contextual: Neuro-Contextual

In 2025, we launched Neuro-Contextual, the next evolution of contextual advertising. Powered by our AI, Liz, this technology goes beyond content — combining advanced embeddings with neuroscience principles to understand audiences with unprecedented precision. Liz defines the interests, emotions, and intents that drive engagement across the open web and CTV, creating connections that are both effective and deeply human.

A new look, the same soul

Our new brand identity is a reflection of this journey. For me, a brand has always been more than a logo or color palette; it’s the heartbeat of who we are. The best brands feel authentic — they mirror the people and purpose behind them.

This refreshed look embodies what Seedtag stands for today: sleek, intelligent, and modern, yet grounded in humanity and authenticity. Our logo remains untouched, honoring the legacy that brought us here and the innovative ideas still taking root and growing every day.

While our visual identity evolves, our essence remains unchanged. We’re still as passionate as ever about privacy, innovation, and making the digital world better for everyone.

Seeing the World Through a Human Lens

At the heart of our new design are the lenses — a powerful symbol of how we view the world. They represent our belief that what drives engagement isn’t found in demographics, but in how people feel in the moment.

This is the foundation of Neuro-Contextual advertising: understanding the context and environment that shape people’s experiences rather than targeting individuals in isolation. Your age, gender, or what you clicked on yesterday says little about who you are today. What truly matters is what captures your interest, emotion, and intent right now — that’s what drives meaningful connection.

Strengthening our commitments 

Our mission is clear: to bring Liz to the world — helping brands and publishers create advertising rooted in human understanding, not surveillance.

A key step toward this is the upcoming Liz Agent, an intelligent interface designed to deliver deeper insights into audiences, competitors, and optimization opportunities for our clients.

Our vision is a future where advertising feels relevant, respectful, and real — engaging people in ways that inspire, not interrupt. Seedtag aims to be more than a partner that drives results; we want to help shape a digital universe where advertising truly adds value.

What this means for our partners

For our partners — brands, agencies, and publishers — this evolution strengthens what we’ve always stood for. Our focus remains the same: privacy, performance, and human connection.

By harnessing the power of Neuro-Contextual intelligence, our partners gain: 

• Deeper audience understanding
• Smarter media placement
• Campaigns that resonate emotionally

The result is advertising that feels natural, not intrusive — delivering better engagement, stronger connections, and measurable impact.

We’re deeply grateful for your trust and partnership as we take this next step forward. Together, we’re building a future where advertising doesn’t just reach people — it connects with them.