Blog
The Contextual Journal
Jun'24·Andrés Auchterlonie·4 MIN
The evolution of brand safety vs brand suitability and the need for context
Brand Safety & Brand Suitability
Author
Brian Gleason
Chief Executive Officer, Seedtag

As CEO of Seedtag, Brian Gleason drives the company’s global expansion and the evolution of its Neuro-Contextual AI across CTV and the open web. With more than 25 years of experience scaling media and technology businesses, he has held senior leadership positions at Criteo and GroupM, including serving as Global CEO of Xaxis and [m]PLATFORM.
Recognized throughout his career for driving innovation and building high-growth organizations, Gleason brings a proven track record of transforming advertising through technology, data, and creativity. At Seedtag, he applies this expertise to advance the company’s privacy-first approach and help brands forge deeper connections with audiences through interest, emotion, and intent.


