A consumer packaged goods (CPG) brand sought to expand its reach and market awareness across key demographic groups, including female millennials, Hispanic audiences, and soccer fans. To effectively reach and engage with these target segments, the leading beverage brand aimed to deliver an impactful campaign across Spanish-language connected TV (CTV) and over-the-top (OTT) inventory.
Seeking to drive core branding KPIs across its target audiences, the CPG brand selected Beachfront for its curated inventory packages and team of CTV supply experts. To help the beverage brand achieve advertising success in CTV, Beachfront’s team curated premium inventory packages from leading Spanish-language CTV publishers in a way that provided much-needed transparency and efficiency on their campaign.
Download your copy of the case to see how the CPG brand executed the ad campaign across Beachfront’s premium CTV inventory, driving significant lifts in core branding KPIs among the target market segments.
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