Jul'24·Seedtag·2 MIN

Seedtag Rides the Wave Down Under with Acquisition of Australian Creative Force JustEggs

Home Seedtag Rides the Wave Down Under with Acquisition of Australian Creative Force JustEggs

Seedtag continues to pursue strategic expansion, making a bold move with the acquisition of JustEggs, a powerhouse in creative intelligence solutions for brands and advertisers. This play marks Seedtag’s grand entrance into the Australian market, further solidifying our footprint in the APAC region.

Founded in 2013, JustEggs is renowned for its innovative digital solutions that craft truly engaging campaigns with measurable results. The exciting news? JustEggs will be integrating Seedtag’s industry-leading contextual AI technology Liz, into their offerings starting this month. This means even more targeted and effective campaigns for JustEggs’ clients, powered by the potential of contextual AI.

A seamless transition is on the horizon, with Seedtag and JustEggs working closely to ensure smooth integration of their technologies. JustEggs’ founder, Nik Kontoulas, will continue steering the ship as Managing Director of the Australia & New Zealand region.

This strategic move follows Seedtag’s successful market entries into India, Peru, and most recently Canada. With the acquisition of JustEggs, Seedtag’s presence expands to a total of 17 markets globally.

Australia’s digital landscape is booming, with Statista predicting the number of internet users to surpass a staggering 23.3 million by 2025, translating to an internet penetration rate of over 89%. Seedtag’s entry into this thriving market is a natural step in its mission to become the go-to contextual partner for brands, agencies, and publishers alike. Users in Australia can now benefit from all the advantages of privacy-first advertising that reaches consumers based on their real-time interests at massive scale, with truly unbiased targeting.

How will we redefine contextual advertising in Australia?
  • Contextual Targeting meets Creative Intelligence: Seedtag’s industry-leading contextual targeting paired with JustEggs' innovative digital solutions enables advertisers to reach highly relevant audiences with pinpoint accuracy 
  • Privacy-First Advertising that Delivers: In a world increasingly focused on user privacy, Seedtag and JustEggs' combined expertise ensures impactful advertising that respects privacy regulations and delivers results.
  • Expanded Reach and Insights: With the integration of Seedtag's AI and JustEggs' creative solutions, advertisers and publishers gain a comprehensive view of their target audiences, optimizing campaign planning and execution across all digital platforms.

“The acquisition of JustEggs perfectly exemplifies Seedtag’s unwavering commitment to global expansion, particularly within the APAC region,” said Albert Nieto, Co-CEO & Co-Founder of Seedtag. “We are thrilled to partner with such a stellar team in our industry, pushing the boundaries of contextual intelligence to new heights.”

“Joining forces with Seedtag catapults us into a new era of digital advertising innovation for the ANZ market,” said Nik Kontoulas, founder of JustEggs. “With their cutting-edge technology and global reach, we’re equipped to conquer the cookieless world and beyond. The future is bright!”

“Australia boasts a highly sophisticated market driven by data and technology, and we’re confident we have a lot to offer the local digital advertising scene,” said Dal Gill, VP of New Markets at Seedtag. “Following our successful foray into India, this marks our second market launch in APAC. We’re firmly convinced that our unique contextual advertising solutions will empower Australian brands and publishers to achieve their advertising goals while fulfilling the demand for privacy-centric, scalable targeting.”

With privacy concerns on the rise and consumers demanding more relevant and engaging experiences, this strategic alliance ensures brands can flourish in the privacy-first era, delivering exceptional results along the way and empowering brands to connect with audiences in more markets than ever before. 

Are your ad campaigns keeping pace with these evolving trends? Discover how Seedtag’s enhanced contextual advertising solutions can propel you ahead of the competition and connect with your audience in a whole new way. Contact us today to learn more.

Seedtag Awarded “Best Contextual Targeting Offering” at Digiday Media Awards

See next Seedtag Awarded “Best Contextual Targeting Offering” at Digiday Media Awards