Transforming Context into Connections with Seedtag’s Highlights at CES 2025

Last week, the Consumer Electronics Show (CES) 2025 took over Las Vegas, the global stage for innovation showcased the latest advancements in technology. This year’s CES Show 2025 was a game-changer for digital advertising, shaped by transformative discussions, tech announcements, innovation and much more.

Ready to dive into what was buzzing in Las Vegas?

From our Seedtag Sky Suite at the ARIA Hotel to high-impact networking events, we connected with industry leaders, shared groundbreaking advancements in contextual AI, and explored how privacy in advertising is reshaping the future of marketing. We even managed to dance the night away at ‘Strangers No More’ with Unplugged Collective - truly an edition to remember.
Here’s a look at our very own event highlights and the key industry trends that had everyone talking at CES Las Vegas 2025.

1. Seedtag going strong at CES 2025
2. Key Industry Trends from CES 2025
3. Seedtag’s CES 2025 Cheatsheet for Advertisers
4. Leading the Way in Contextual Innovation

Seedtag going strong at CES 2025

We surely made a strong impression at CES Las Vegas 2025 with a series of exclusive events and experiences that brought the best of contextual advertising to the spotlight.

Seedtag Suite: A Hub for Innovation and Networking

Located in the luxurious Aria Sky Suite, the Seedtag Suite hosted our top-tier clients, including representatives from GroupM, OMG, Carat, NBCU, and Fubo. Guests were treated to personalized experiences, including rejuvenating IV transfusions, machine learning workshops, and exclusive Seedtag CES merchandise.

Unplugged Collective’s Strangers No More

Seedtag partnered with Unplugged Collective to host the Strangers No More event, a dazzling mix of networking, music, and immersive experiences. With over 600 attendees, this event left a lasting impression, highlighting how we bring creativity and innovation to the digital advertising landscape.

Contextual AI in the spotlight

At the Seedtag Suite, we unveiled our latest advancements in contextual AI technology, demonstrating how our solutions can redefine CTV advertising and improve ad relevance without compromising user privacy. From harnessing AI to power contextual strategies to privacy-first targeting strategies, we highlighted how Seedtag’s technology is leading the way in contextual targeting.

Key Industry Trends from CES 2025

1. AI’s Inflection Point: Transforming Targeting and Personalization

Generative AI took center stage at CES 2025, revolutionizing how brands approach contextual advertising. AI is no longer a buzzword but a vital tool in crafting precise, relevant, and engaging campaigns.

We showcased how AI contextual advertising enables brands to move beyond tracking user behavior to focus on the immediate context of user engagement. By analyzing real-time content, generative AI delivers display ads that align seamlessly with consumer interests, ensuring higher engagement and relevance.

What to Expect from Contextual Artificial Intelligence

• Generative AI is redefining marketing strategies by enabling hyper-personalization while respecting personal information and user privacy.
• 2025 is the year for brands to adopt AI-driven solutions that optimize content creation, campaign performance, and consumer engagement.

2. The Rising Dominance of CTV Advertising

As streaming continues to replace traditional TV, CTV advertising emerged as a hot topic at CES Las Vegas 2025. This shift reflects changing consumer habits, with cord-cutters embracing on-demand content and advertisers reallocating budgets to reach engaged streaming audiences.

Why CTV Is Essential

• Precision Targeting: Unlike traditional TV ads, CTV enables brands to tailor their messaging to niche audiences.
• Real-Time Metrics: Advertisers gain access to detailed insights into viewer preferences, optimizing campaigns on the fly to improve ROI.
• Personalized Ads: CTV offers unparalleled opportunities to connect with users based on their current interests and viewing habits.

Seedtag’s CTV advertising solutions stood out for their ability to combine contextual insights from the open web with streaming data. This approach ensures that ads resonate deeply with viewers while respecting their privacy. As CTV advertising evolves, it’s clear that contextual targeting will remain a cornerstone of effective campaigns in this space.

3. Privacy in Advertising: A Growing Imperative

Privacy was a recurring theme at CES 2025, reflecting the industry’s response to stricter data regulations and growing consumer awareness of how their data is used. With new privacy laws taking effect in multiple U.S. states and the continued influence of GDPR, brands must adapt their marketing strategies to prioritize user privacy.

Challenges of Privacy in Advertising

• Signal Deprecation isn’t Privacy: Many “privacy-safe” solutions fail to address the broader regulatory environment and consumer sentiment. This only emphasizes the importance of solutions that genuinely prioritize user privacy over short-term fixes.
• CTV and Privacy: While CTV avoids cookies, its reliance on IP address tracking introduces new privacy challenges. Regulations like the California Privacy Rights Act (CPRA) classifies IP addresses as personal information, requiring advertisers to rethink their targeting methods.

"The Time for Contextual Advertising is Now"

Seedtag demonstrated how contextual targeting provides a long-term solution to these challenges. By focusing on the content a user is engaging with at that moment, contextual advertising avoids the need for personal data while delivering relevant, engaging ads. This privacy-first approach aligns with the expectations of both consumers and regulators, ensuring compliance without sacrificing effectiveness.

Seedtag’s CES 2025 Cheatsheet for Advertisers

CES 2025 reaffirmed once again the power of contextual AI, CTV advertising, and privacy-first solutions in the evolving adtech landscape. What can brands and agencies learn from this?

1. Embrace AI: Generative AI is essential for delivering personalized, efficient campaigns that resonate with modern consumers.
2. Invest in CTV: The rapid growth of streaming audiences makes CTV advertising a must-have in any forward-looking marketing strategy.
3. Prioritize Privacy: Contextual targeting offers a sustainable solution for balancing personalization with compliance, ensuring your ads remain impactful and trustworthy.

Leading the Way in Contextual Innovation

As CES 2025 demonstrated, the future of digital advertising lies in solutions that balance innovation with responsibility. Seedtag’s expertise in contextual advertising ensures that brands stay ahead of industry trends, delivering ads that engage audiences without compromising privacy.

Ready to elevate your advertising game? Discover how Seedtag’s contextual AI can transform your campaigns and help you thrive in the ever-changing landscape of digital advertising.