Can you hear the bells ring? School’s here.
The academic year kickoff is fast approaching, and the atmosphere is bubbling with energy as students and their families gear up for the new chapter. In the latest Seedtag Lab report - Back to School 2024, we uncover key details like the keywords and topics that are top of mind of the audience and align with the key values within the Back to School topic.
With a 30% article share, Student Finances is the key topic of interest as the audience focuses on the financial aspects of university life like student loans, budget management, scholarships, accommodation costs, and banking options tailored for students.
Next in line is School Material with a 28% article share. This includes notebooks, art and science kits, educational software, and stylish classroom materials that help students prepare and stay motivated to learn.
Next up we have Parenting with 23% of articles covering concepts like childcare, financial planning, educational support, school safety, and parenting strategies to ensure the academic and personal development of students.
Education & Learning is the final topic with a 19% share of articles. From classroom learning and curriculum enhancement to the integration of technology and extracurricular activities, the topics focus on the diverse aspects of education.
This topic garners 2.4M impressions during the back to school season.
This category amasses 2.1M impressions.
With 3.8M impressions, parents are the main area of audience interest during the season.
Learning is the second-most trending area of interest with 3.1M impressions.
For more on Contextual Audiences tailored for the season, reach out.