Back to School: The main areas of audience interest during the season

Can you hear the bells ring? School’s here. 

The academic year kickoff is fast approaching, and the atmosphere is bubbling with energy as students and their families gear up for the new chapter. In the latest Seedtag Lab report - Back to School 2024, we uncover key details like the keywords and topics that are top of mind of the audience and align with the key values within the Back to School topic.

With a 30% article share, Student Finances is the key topic of interest as the audience focuses on the financial aspects of university life like student loans, budget management, scholarships, accommodation costs, and banking options tailored for students.

Next in line is School Material with a 28% article share. This includes notebooks, art and science kits, educational software, and stylish classroom materials that help students prepare and stay motivated to learn. 

Next up we have Parenting with 23% of articles covering concepts like childcare, financial planning, educational support, school safety, and parenting strategies to ensure the academic and personal development of students. 

Education & Learning is the final topic with a 19% share of articles. From classroom learning and curriculum enhancement to the integration of technology and extracurricular activities, the topics focus on the diverse aspects of education. 

What are the main clusters garnering interest within the Back to School theme? 

This topic garners 2.4M impressions during the back to school season. 

• Cost of Living: Total views 43% and ~18 Avg. views
• Financial Solutions: Total views 19% and ~8.5 Avg. views
• Studying Abroad: Total views 15% and ~8.5 Avg. views

This category amasses 2.1M impressions.

• Integration of Technology: Total views 18% and ~7.6 Avg. views
• School & Sports Attire: Total views 15% and ~9.9 Avg. views
• School Supplies Bundles: Total views 13% and ~4 Avg. views

With 3.8M impressions, parents are the main area of audience interest during the season.

• Back to School FAQ: Total views 25% and ~12 Avg. views
• Financial Assistance for Parents: Total views 23% and ~11 Avg. views
• Educational Standards: Total views 19% and ~8 Avg. views
  
  

Learning is the second-most trending area of interest with 3.1M impressions.

• School Initiatives: Total views 37% and ~11 Avg. views
• Ofsted Ratings: Total views 25% and ~6 Avg. views
• Learning Approaches: Total views 15% and ~4.9 Avg. views
• Special Educational Needs: Total views 9% and ~4 Avg. views

For more on Contextual Audiences tailored for the season, reach out.