Blog
The Contextual Journal
Jun'24·Andrés Auchterlonie·3 MIN
The evolution of brand safety to brand suitability and the need for context
Brand Safety & Brand Suitability
Author
Andrés Auchterlonie
Digital Marketing Director
Andrés brings over 9 years of experience in marketing, specializing in digital marketing and content strategy. Currently, he leads as the Digital Marketing Director at Seedtag, where he oversees the global digital and content strategy. With a foundation in advertising and B2B tech, he intricately studies consumer behavior throughout the entire buying journey. Andrés combines the creation of engaging audiovisual content with the use of cutting-edge marketing tools. At the heart of Andrés' strategy is collaboration. He passionately champions diverse perspectives, recognizing their ability to ignite innovation and elevate performance. He excels in cultivating inclusive work environments where each team member flourishes and contributes uniquely to the collective success.