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The Contextual Journal

Shadow

Jun'24·Andrés Auchterlonie·3 MIN

The evolution of brand safety to brand suitability and the need for context

Brand Safety & Brand Suitability

The evolution of brand safety to brand suitability and the need for context

Mar'24·Mike Villalobos·2 MIN

Winning brand safety in today’s evolving CTV advertising landscape

CTV

Winning brand safety in today’s evolving CTV advertising landscape

Mar'24·Andrés Auchterlonie·3 MIN

Why brand safety and suitability are non-negotiable in today’s digital-first landscape?

Brand Safety & Brand Suitability

Why brand safety and suitability are non-negotiable in today’s digital-first landscape?

Author

Andrés Auchterlonie 

Digital Marketing Director

Jordi - blog (3)

Andrés brings over 9 years of experience in marketing, specializing in digital marketing and content strategy. Currently, he leads as the Digital Marketing Director at Seedtag, where he oversees the global digital and content strategy. With a foundation in advertising and B2B tech, he intricately studies consumer behavior throughout the entire buying journey. Andrés combines the creation of engaging audiovisual content with the use of cutting-edge marketing tools. At the heart of Andrés' strategy is collaboration. He passionately champions diverse perspectives, recognizing their ability to ignite innovation and elevate performance. He excels in cultivating inclusive work environments where each team member flourishes and contributes uniquely to the collective success. 

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