Passions Over Profiles: AI for Advertising

Passions Over Profiles: How AI Sees the Real Me… and My Bees

On paper, I’m the definition of a demographic stereotype: a suburban white male in his late 40s who likes sports and wood-fired cooking. Statistically, I fit the mold—over 80% of U.S. men consider themselves sports fans, and surveys show grilling is still seen as a male-dominated activity.

But numbers only tell a fraction of my story. Beyond the smoker and team sports, I’m passionate about health, fitness, and well-being. I love creating meals from fresh, organic ingredients sourced directly from farms. Cycling is central to my lifestyle, taking me across New York State in search of the best trails and vegetable stands. That love for the outdoors and healthy eating led me to gardening, and eventually, to beekeeping—an uncommon pursuit for someone with my demographic profile.

Beekeeping isn’t just a hobby; it’s a reflection of my values: sustainability, environmental stewardship, and a handcrafted connection to nature. It’s proof that broad labels like “sports” or “barbecue” can branch into highly specific, deeply personal passions—unique combinations of interests, behaviors, and values that no demographic snapshot can reveal.

Why Seedtag’s AI Liz Makes the Difference: AI for Advertising​

This is where Seedtag’s Neural-Contextual AI, Liz, stands apart. Liz doesn’t pigeonhole me by age or gender. Instead, she understands the full context—maybe I’m browsing cycling routes, then organic cooking guides, then articles about pollinators or sustainable farming. She connects these signals to understand who I truly am, delivering relevance instead of stereotypes.

Traditional demographic targeting would drop me into a “male, 45–54, suburban” box and push sports cars or generic gadgets. Liz’s neuro-contextual targeting sees the chef, the cyclist, and the environmental steward—and serves me organic food products, sustainable gear, boutique travel experiences, and brands that share my values.

So while many people who look like me may be sports fans, that doesn’t define the whole person. Like minded affinities can reveal deeper values—care for artisanal craftsmanship, our environment and experiences. Seedtag’s AI Liz bridges these unique interests, replacing broad demographic assumptions with rich, colorfully informed context.

When brands connect with me through my passions, they’re not just serving ads; they’re starting conversations that feel relevant, personal, and worth engaging with. That’s the power of advertising in context: it speaks to who I am, not just what I look like on paper.