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The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Back-to-School 2025: The Trends Shaping Audiences, Content, and Brand Strategies

Aug'25·Seedtag Insights

Back-to-School 2025: The Trends Shaping Audiences, Content, and Brand Strategies

Data Insights·US Insights

Contextual Summer Marketing Ideas: Connecting with Consumers in 2025

Jun'25·Seedtag Insights

Contextual Summer Marketing Ideas: Connecting with Consumers in 2025

Data Insights·US Insights

Revving Up Growth: Deep Audience Insights for Automotive Advertising Success

Jun'25·Ameer Jabak

Revving Up Growth: Deep Audience Insights for Automotive Advertising Success

Data Insights·UK Insights

Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

May'25·Seedtag

Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

Contextual Advertising & Contextual Targeting·Data Insights·UK Insights

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Apr'25·Seedtag Insights

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Contextual Advertising & Contextual Targeting·Data Insights·US Insights

Off Court: ​​The March Madness Trends Brands Need to Watch

Mar'25·Seedtag Insights

Off Court: ​​The March Madness Trends Brands Need to Watch

Contextual Advertising & Contextual Targeting·Data Insights·US Insights

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