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The Contextual Journal

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Jul'22·Jordi Capdevila·2 MIN

Skyrocketing to the Top: Seedtag raises over €250M in funding

Contextual Targeting

Skyrocketing to the Top: Seedtag raises over €250M in funding

Jul'22·Andrés Auchterlonie·4 MIN

The secret to ensuring Brand Safety: Avoid these 3 common risks

Brand Suitability

The secret to ensuring Brand Safety: Avoid these 3 common risks

Jul'22·Jordi Capdevila·3 MIN

Striking a Balance Between Advert Personalization and Data Protection

Contextual Targeting

Striking a Balance Between Advert Personalization and Data Protection
Attention: A Metric That Needs Marketers´ Attention

Jul'22·Andrés Auchterlonie

Attention: A Metric That Needs Marketers´ Attention

Contextual Targeting

The secret to ensuring Brand Safety: Avoid these 3 common risks

Jul'22·Andrés Auchterlonie

The secret to ensuring Brand Safety: Avoid these 3 common risks

Brand Suitability

Advertiser’s guide to being CCPA compliant

Jun'22·Andrés Auchterlonie

Advertiser’s guide to being CCPA compliant

Third Party Cookies

Why do brands need to worry about the attention they are driving?

Jun'22·Andrés Auchterlonie

Why do brands need to worry about the attention they are driving?

Contextual Targeting

Compelling reasons to shift from Brand Safety to Brand Suitability

Jun'22·Andrés Auchterlonie

Compelling reasons to shift from Brand Safety to Brand Suitability

Brand Suitability

Forging a future-proof advertising strategy: Top 5 reasons to go contextual

Jun'22·Andrés Auchterlonie

Forging a future-proof advertising strategy: Top 5 reasons to go contextual

Contextual Targeting