Blog
The Contextual Journal
Jun'24·Andrés Auchterlonie·4 MIN
The evolution of brand safety vs brand suitability and the need for context
Brand Safety & Brand Suitability
Author
Daniel Church
Head of CTV

Daniel Church is an award-winning innovator who pairs deep technical fluency with sharp commercial instinct across the television ecosystem. As Head of CTV at Seedtag, he steers the company’s vision for Contextual TV, shaping product direction and market positioning as the medium evolves. Over nearly a decade in advanced TV—with influential posts at Beachfront (acquired by Seedtag in 2024), FreeWheel, StickAds.tv, and Smaato—he has helped set many of the standards underpinning modern convergent television while advising programmers, distributors, and brands on future-facing TV activations. A frequent conference speaker and trusted industry sounding board, he is also a named inventor on multiple convergent-TV patents and the recipient of several industry awards recognizing his impact on the future of TV.


