Blog
The Contextual Journal
Jun'24·Andrés Auchterlonie·4 MIN
The evolution of brand safety vs brand suitability and the need for context
Brand Safety & Brand Suitability
Author
Jon Wallett
VP, East Coast Sales

Jon Wallett is the VP of Sales, East Coast, at Seedtag. He brings nearly two decades of driving digital innovation across programmatic, AI, and privacy-first solutions. Having held senior roles at companies like Teads, Wunderkind, and AdColony, he has built a career on turning big ideas into measurable impact. At Seedtag, Jon is recognized for his high-energy leadership and sharp strategic mind, helping shape the future of advertising from the inside out. He also hosts the AdTech Heroes podcast, where he explores the ideas, people, and breakthroughs redefining the industry.


