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Shari Munoz, Head of Research & Measurement, North America at Seedtag, leads data-driven innovation and develops evidence-based frameworks that demonstrate the impact of neuro-contextual advertising on attention, emotion, and brand performance. With over 15 years of experience across Publicis Groupe, EssenceMediacom, Teads, and Universal McCann, she has built award-winning measurement frameworks and attention products for Fortune 500 clients. Recognized for pioneering cross-media effectiveness and advancing attention metrics, Shari leads diverse teams that turn insights into business growth. As an active member of the IAB Research Council, She Runs It, and Chief, she champions innovation, inclusion, and accountability in advertising.