Blog
The Contextual Journal
Oct'24·Jordi Capdevila·3 MIN
How publishers are shifting gears in the privacy-first era
Privacy First·Publishers
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Nov'24·Andrés Auchterlonie·2 MIN
How publishers can maximize ad revenue with first-party data
Contextual Advertising & Contextual Targeting·Privacy First·Publishers
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Feb'25·The Pub Way Podcast·4 MIN
How Supply-Side Platforms (SSP) Are Driving Smarter Monetization & Improved Ad Experiences
Contextual Advertising & Contextual Targeting·Podcast·Publishers
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Author
The Pub Way
A Podcast for Publishers
The Pub Way is a podcast created by Seedtag where we engage in insightful conversations with today's top leaders in the supply side of the AdTech industry. Each episode explores key challenges and opportunities shaping the digital advertising landscape, from consumer data privacy and revenue optimization to audience diversity and cutting-edge strategies publishers use to enhance ad relevance. Join us as we take a deep dive into the evolving world of AdTech, uncovering the innovations that drive success in a rapidly changing ecosystem.