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Mitsubishi relied on Seedtag LAB to reshape its perceptions and reinforce its positioning across the Brazilian market

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Blog

The Contextual Journal

Shadow

Mar'24·Andrés Auchterlonie·3 MIN

Why brand safety and suitability are non-negotiable in today’s digital-first landscape?

Brand Safety & Brand Suitability

Why brand safety and suitability are non-negotiable in today’s digital-first landscape?

Jun'24·Andrés Auchterlonie·4 MIN

The evolution of brand safety vs brand suitability​ and the need for context

Brand Safety & Brand Suitability

The evolution of brand safety vs brand suitability​ and the need for context

Mar'24·Mike Villalobos·3 MIN

Winning brand safety in today’s evolving CTV advertising landscape

CTV

Winning brand safety in today’s evolving CTV advertising landscape

Mar'24·Andrés Auchterlonie·3 MIN

Why brand safety and suitability are non-negotiable in today’s digital-first landscape?

Brand Safety & Brand Suitability

Why brand safety and suitability are non-negotiable in today’s digital-first landscape?

Jun'24·Andrés Auchterlonie·4 MIN

The evolution of brand safety vs brand suitability​ and the need for context

Brand Safety & Brand Suitability

The evolution of brand safety vs brand suitability​ and the need for context

Author

Andrés Auchterlonie 

Digital Marketing Director

Jordi - blog (3)

Andrés brings over 9 years of experience in marketing, specializing in digital marketing and content strategy. Currently, he leads as the Digital Marketing Director at Seedtag, where he oversees the global digital and content strategy. With a foundation in advertising and B2B tech, he intricately studies consumer behavior throughout the entire buying journey. Andrés combines the creation of engaging audiovisual content with the use of cutting-edge marketing tools. At the heart of Andrés' strategy is collaboration. He passionately champions diverse perspectives, recognizing their ability to ignite innovation and elevate performance. He excels in cultivating inclusive work environments where each team member flourishes and contributes uniquely to the collective success. 

Blogs

Seedtag Addresses Concerns Regarding Ad Placement on Content-Poor Websites

Seedtag is aware of a recent research study conducted by DeepSee.io, regarding ad placements on websites with limited or low-quality content. We take these matters seriously and are committed to...Read more

Seedtag Addresses Concerns Regarding Ad Placement on Content-Poor Websites
Why brand safety service​ are necessary in CTV advertising

Connected TV is all the hype today as the rapid shift from traditional TV continues. People love having complete control over what they watch and when and enjoy having access to a vast library of...Read more

Graphic depicting brand safety in Connected TV advertising, emphasizing targeted ads and appropriate content alignment.
The evolution of brand safety vs brand suitability​ and the need for context

In today’s increasingly competitive digital advertising landscape, the most important metric brands are vying for is attention. Brands want to establish themselves, actively engage with consumers,...Read more

The evolution of brand safety vs brand suitability​ and the need for context
Why brand safety and suitability are non-negotiable in today’s digital-first landscape?

Trust, reputation, review, and recommendations play a critical role among consumers today, during any decision-making process. Customers want to purchase from a reputed brand. Thus, brands invest...Read more

Ensuring Brand Safety: Why brand safety and suitability are non-negotiable in today’s digital-first landscape?