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Mitsubishi

Mitsubishi relied on Seedtag LAB to reshape its perceptions and reinforce its positioning across the Brazilian market

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Blog

The Contextual Journal

Shadow

Aug'23·Andrés Auchterlonie·3 MIN

How to achieve brand safety through contextual advertising

Brand Safety & Brand Suitability

How to achieve brand safety through contextual advertising

Aug'23·Jordi Capdevila·2 MIN

Context rules with attention

Attention Economy·Contextual Advertising & Contextual Targeting

Context rules with attention

Jul'23·Andrés Auchterlonie·3 MIN

How ad placement can influence your advertising strategy

Contextual Advertising & Contextual Targeting

How ad placement can influence your advertising strategy

All entries

privacy first Arrow
All categories Contextual Advertising & Contextual Targeting Privacy First Brand Safety & Brand Suitability Attention Economy
All Authors Arrow
Andrés Auchterlonie Dal Gill Emilia Kirk Jordi Capdevila Rocío Martínez de Carlos
The evolution of audience targeting in the 21st century

May'23·Jordi Capdevila

The evolution of audience targeting in the 21st century

Contextual Advertising & Contextual Targeting·Privacy First

Reasons to bake cookieless advertising into your media plan

May'23·Jordi Capdevila

Reasons to bake cookieless advertising into your media plan

Privacy First

How AI-powered contextual advertising will replace the third-party cookies

Apr'23·Andrés Auchterlonie

How AI-powered contextual advertising will replace the third-party cookies

Contextual Advertising & Contextual Targeting·Privacy First

How data privacy benefits both advertisers and consumers

Mar'23·Jordi Capdevila

How data privacy benefits both advertisers and consumers

Privacy First

Zero vs. First-party data: 4 key differences you must know

Mar'23·Jordi Capdevila

Zero vs. First-party data: 4 key differences you must know

Privacy First

Why all business leaders should care about the cookieless future

Dec'22·Jordi Capdevila

Why all business leaders should care about the cookieless future

Privacy First