As we head into the holiday season, the Christmas trees go up and the streets are filled with laughter and cheer. From around Thanksgiving weekend, the holiday spirits are high and the world welcomes the December festivities.
Holiday season trends show 4 key areas that garner audience interest during this time of the year. The growing trend starts in November and sees a significant uplift in interest and momentum from the beginning of December.
- Topics around Christmas Markets and Events capture the most interest and the articles cover information about local Christmas markets, dates, attractions, and tips for visitors. With over 27K views per article, the topic receives 17% of the views.
- The next topic is Best Christmas Deals and Promotions with a 9% view share. These articles focus on the best deals, discounts, and promotions available for shoppers and how consumers can save money.
- Gifts and Unique Finds for Christmas and Christmas Shopping Trends are the two other key topics that have a 7% view rate each. The topics include articles about gift ideas, popular presents, DIYs, and shopping trends.
What are the main content categories?
Our analysis around the holidays and Christmas showed that shopping is the main category of interest. But what areas generate the most interest among users?
- Shopping Brands
- Food and Drink
- Events & Attractions
- Travel
- Tech and Computing
Learn more about the top brands that are most relevant during the holidays.
Seedtag 2024 Holiday Guide: Download Now
Deep dive: What piques the audience's interest?
- Gift shopping
This topic receives maximum interest during the season and sees 6.1M brand-safe impressions per month. The audience is keen on finding the perfect presents such as toys and play areas, and are focused on instilling fundamental values through charity and donations.
- Home & Appliances
Many want to enhance their living space with home decor, furniture, and appliances by selecting pieces that showcase personal taste and enhance the quality of daily life. The topic receives 5.3M monthly impressions and the main clusters include home decoration, top lists, and reviews.
- Tech & Gadgets
This topic receives 4.5M monthly impressions and explores the latest innovations and cutting-edge devices like smart home systems, smartphones, and wearable tech. The main clusters of interest are VR, AI, and review websites.
- Fashion & Beauty
The main clusters for this topic are influencers, DIY at home, and new retail shop openings, contributing to 6.9M monthly impressions. This audience wants to know the latest trends and find stylish clothing & accessories, and beauty products.
- Deals & Discounts
With 5.2M monthly impressions, the audience is on the hunt for the best offers, special promotions, and price reductions. From flash sales to bargain shops, they are searching for ways to maximize budget and achieve excellent value on their purchases.
- Traditions
Festive customs and time-honored practices form an integral part of the holiday season, garnering 2.4M monthly impressions. From memorable Christmas ads and events to holiday calendars and traditions such as decorating trees and exchanging gifts, the audience wants to ensure they create cherished memories during the season.
- Travel
The holiday season is also a time for vacations and visiting new destinations. The topic garners 5.9M monthly impressions as the audience is on the lookout for the best destinations, unexplored routes, and flight details to plan a unique and memorable trip.
For more detailed insights, get your copy of the guide.
Seedtag 2024 Holiday Guide: Download Now
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