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Mitsubishi

Mitsubishi relied on Seedtag LAB to reshape its perceptions and reinforce its positioning across the Brazilian market

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Category

Attention Economy

Shadow

Jan'24·Jordi Capdevila·3 MIN

The power of creativity in today’s attention economy

Attention Economy

The power of creativity in today’s attention economy

Jul'23·Andrés Auchterlonie·3 MIN

How businesses are leveraging brand safety targeting to unlock advertising opportunities

Brand Safety & Brand Suitability

How businesses are leveraging brand safety targeting to unlock advertising opportunities

Aug'23·Andrés Auchterlonie·2 MIN

Context rules with attention

Attention Economy

Context rules with attention

Jul'22·Andrés Auchterlonie·3 MIN

Attention: A Metric That Needs Marketers´ Attention

Attention Economy

Attention: A Metric That Needs Marketers´ Attention

Attention Economy

 

In a world where attention is becoming a scarce resource, brands today need to stand out from the clutter of content that audiences are exposed to every day. In our blog, we dissect the trends shaping the battle for consumer attention as we navigate the attention economy, where capturing and retaining audience focus is the ultimate currency.

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