Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
How Publishers Can Future-Proof Brand Safety and Revenue with the Right Advertising Supply Side Platform

Sep'25·Jordi Capdevila

How Publishers Can Future-Proof Brand Safety and Revenue with the Right Advertising Supply Side Platform

Brand Safety & Brand Suitability·Publishers

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·Jordi Capdevila

Why the oRTB Content Object is Key for Programmatic TV

CTV

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Jul'25·Jordi Capdevila

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Contextual Advertising & Contextual Targeting

Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence Advertising

Jun'25·Jordi Capdevila

Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence Advertising

Contextual AI·Neuro-Contextual

From Guesswork to Precision in Advertising: Intention Based Targeting and AI Intention Models

May'25·Jordi Capdevila

From Guesswork to Precision in Advertising: Intention Based Targeting and AI Intention Models

Contextual Advertising & Contextual Targeting

Pushing the Boundaries of the AI Revolution in Advertising

May'25·Jordi Capdevila

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

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