Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
Pushing the Boundaries of the AI Revolution in Advertising

May'25·Jordi Capdevila

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising

Apr'25·Jordi Capdevila

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

From Attention to Intention: Redefining Performance with Intent-Based Marketing

Apr'25·Jordi Capdevila

From Attention to Intention: Redefining Performance with Intent-Based Marketing

Contextual AI

Seedtag Addresses Concerns Regarding Ad Placement on Content-Poor Websites

Feb'25·Jordi Capdevila

Seedtag Addresses Concerns Regarding Ad Placement on Content-Poor Websites

Brand Safety & Brand Suitability

New Marketing Trends to Watch in 2025: Next Era of Digital Advertising

Dec'24·Jordi Capdevila

New Marketing Trends to Watch in 2025: Next Era of Digital Advertising

Contextual Advertising & Contextual Targeting·Data Insights·Privacy First

Cooking up Holiday success with Contextual Food & Drinks Audiences

Dec'24·Jordi Capdevila

Cooking up Holiday success with Contextual Food & Drinks Audiences

Contextual Advertising & Contextual Targeting·Data Insights

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