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The Contextual Journal

Shadow

Feb'24·Seedtag·3 MIN

Play Safe, Play Smart: The Privacy Sandbox

Play Safe, Play Smart: The Privacy Sandbox

Feb'24·Andrés Auchterlonie·2 MIN

Leverage the Power of Two: Contextual Advertising & First-party data

Contextual Advertising & Contextual Targeting·Privacy First

Leverage the Power of Two: Contextual Advertising & First-party data

Dec'23·Jordi Capdevila·3 MIN

What are CTV and FAST? Why are marketers actively investing in them?

Contextual Advertising & Contextual Targeting

What are CTV and FAST? Why are marketers actively investing in them?

Jan'24·Andrés Auchterlonie·2 MIN

Ringing in the Year of Privacy: The deprecation of third-party cookies

Privacy First

Ringing in the Year of Privacy: The deprecation of third-party cookies
How CPG brands can build an effective contextual advertising strategy

May'23·Jordi Capdevila

How CPG brands can build an effective contextual advertising strategy

Contextual Advertising & Contextual Targeting

The evolution of audience targeting in the 21st century

May'23·Jordi Capdevila

The evolution of audience targeting in the 21st century

Contextual Advertising & Contextual Targeting·Privacy First

Reasons to bake cookieless advertising into your media plan

May'23·Jordi Capdevila

Reasons to bake cookieless advertising into your media plan

Privacy First

How brands can succeed during uncertain times

Mar'23·Jordi Capdevila

How brands can succeed during uncertain times

Contextual Advertising & Contextual Targeting

How data privacy benefits both advertisers and consumers

Mar'23·Jordi Capdevila

How data privacy benefits both advertisers and consumers

Privacy First

Zero vs. First-party data: 4 key differences you must know

Mar'23·Jordi Capdevila

Zero vs. First-party data: 4 key differences you must know

Privacy First

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