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Mitsubishi

Mitsubishi relied on Seedtag LAB to reshape its perceptions and reinforce its positioning across the Brazilian market

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Blog

The Contextual Journal

Shadow

Mar'24·Andrés Auchterlonie·2 MIN

Winning brand safety in today’s evolving CTV advertising landscape

CTV

Winning brand safety in today’s evolving CTV advertising landscape

Mar'24·Andrés Auchterlonie·2 MIN

The New Era: How Publishers are growing their revenue in today’s privacy-first world

Privacy First

The New Era: How Publishers are growing their revenue in today’s privacy-first world

Mar'24·Jordi Capdevila·2 MIN

Why global brands are making the switch to cookie-free, interest-based targeting

Contextual Advertising & Contextual Targeting

Why global brands are making the switch to cookie-free, interest-based targeting

Feb'24·Seedtag·3 MIN

Play Safe, Play Smart: The Privacy Sandbox

Privacy First

Play Safe, Play Smart: The Privacy Sandbox

All entries

All categories Arrow
Contextual Advertising & Contextual Targeting Privacy First Brand Safety & Brand Suitability CTV Attention Economy
All Authors Arrow
Andrés Auchterlonie Jordi Capdevila Seedtag
The power of creativity in today’s attention economy

Jan'24·Jordi Capdevila

The power of creativity in today’s attention economy

Attention Economy

What are CTV and FAST? Why are marketers actively investing in them?

Dec'23·Jordi Capdevila

What are CTV and FAST? Why are marketers actively investing in them?

CTV

2024 Big Bets: What’s changing in the adtech world?

Dec'23·Jordi Capdevila

2024 Big Bets: What’s changing in the adtech world?

Contextual Advertising & Contextual Targeting

What is driving the ever-increasing interest in Health and Lifestyles among netizens?

Dec'23·Andrés Auchterlonie

What is driving the ever-increasing interest in Health and Lifestyles among netizens?

What does the cookieless future mean for brands?

Nov'23·Andrés Auchterlonie

What does the cookieless future mean for brands?

Privacy First

Uncovering Gen Z’s new ways of luxury

Nov'23·Andrés Auchterlonie

Uncovering Gen Z’s new ways of luxury

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