Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Aug'25·Seedtag

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Passions Over Profiles: AI for Advertising

Aug'25·Brian Danzis

Passions Over Profiles: AI for Advertising

Contextual AI·Neuro-Contextual·Passions Over Profiles

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Aug'25·AdTech Heroes

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Closing the CTV Measurement Gap: Data Quality & Performance Talks

Jul'25·The Pub Way Podcast

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Jul'25·Jordi Capdevila

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Contextual Advertising & Contextual Targeting

How Demand Side Platforms (DSPs) Are Reshaping CTV And What Publishers Need To Know

Jul'25·The Pub Way Podcast

How Demand Side Platforms (DSPs) Are Reshaping CTV And What Publishers Need To Know

CTV·Podcast·Publishers

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