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The Contextual Journal

Shadow

Mar'24·Andrés Auchterlonie·2 MIN

Winning brand safety in today’s evolving CTV advertising landscape

CTV

Winning brand safety in today’s evolving CTV advertising landscape

Mar'24·Andrés Auchterlonie·2 MIN

The New Era: How Publishers are growing their revenue in today’s privacy-first world

Privacy First

The New Era: How Publishers are growing their revenue in today’s privacy-first world

Mar'24·Jordi Capdevila·2 MIN

Why global brands are making the switch to cookie-free, interest-based targeting

Contextual Advertising & Contextual Targeting

Why global brands are making the switch to cookie-free, interest-based targeting

Feb'24·Seedtag·3 MIN

Play Safe, Play Smart: The Privacy Sandbox

Privacy First

Play Safe, Play Smart: The Privacy Sandbox
Contextual Audiences by Seedtag: Making AI-powered targeting capabilities a reality

Oct'23·Andrés Auchterlonie

Contextual Audiences by Seedtag: Making AI-powered targeting capabilities a reality

How contextual targeting offers an AI-powered inclusive targeting strategy

Oct'23·Andrés Auchterlonie

How contextual targeting offers an AI-powered inclusive targeting strategy

Contextual Advertising & Contextual Targeting

Open Web or Walled Gardens: Where should advertisers invest their ad budget?

Sep'23·Andrés Auchterlonie

Open Web or Walled Gardens: Where should advertisers invest their ad budget?

Contextual Advertising & Contextual Targeting

Delivering measurable performance results with contextual advertising

Sep'23·Andrés Auchterlonie

Delivering measurable performance results with contextual advertising

Contextual Advertising & Contextual Targeting

How is GenAI reshaping the ad tech landscape?

Sep'23·Andrés Auchterlonie

How is GenAI reshaping the ad tech landscape?

Contextual Advertising & Contextual Targeting

CTV advertising: Everything you need to know

Aug'23·Andrés Auchterlonie

CTV advertising: Everything you need to know

CTV

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