Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
What is FAST TV & Why Marketers Are Tuning In to CTV Opportunities

May'25·Mike Villalobos

What is FAST TV & Why Marketers Are Tuning In to CTV Opportunities

CTV

Digital Marketing Musts for Publishers: Locking in Monetization with Brand Safety

Apr'25·Andrés Auchterlonie

Digital Marketing Musts for Publishers: Locking in Monetization with Brand Safety

Brand Safety & Brand Suitability·Publishers

What is Agentic AI And How is Transforming Digital Advertising

Apr'25·Jordi Capdevila

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Apr'25·Seedtag Insights

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Contextual Advertising & Contextual Targeting·Data Insights·US Insights

From Attention to Intention: Redefining Performance with Intent-Based Marketing

Apr'25·Jordi Capdevila

From Attention to Intention: Redefining Performance with Intent-Based Marketing

Contextual AI

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Mar'25·The Pub Way Podcast

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Podcast·Publishers

Sitemap