Blog

The Contextual Journal

Nov'25·Jon Wallett·5 MIN

AI Agent Platforms and the Future of Agentic Commerce: Insights for Marketers

Agentic AI·Contextual AI·Neuro-Contextual

AI Agent Platforms and the Future of Agentic Commerce: Insights for Marketers

Nov'25·Seedtag Insights·5 MIN

Black Friday Advertising: How Brands Win the Shopping Season

Data Insights·US Insights

Black Friday Advertising: How Brands Win the Shopping Season

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

All entries

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Jul'25·Jordi Capdevila

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Contextual Advertising & Contextual Targeting

How Demand Side Platforms (DSPs) Are Reshaping CTV And What Publishers Need To Know

Jul'25·The Pub Way Podcast

How Demand Side Platforms (DSPs) Are Reshaping CTV And What Publishers Need To Know

CTV·Podcast·Publishers

Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence Advertising

Jun'25·Jordi Capdevila

Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence Advertising

Contextual AI·Neuro-Contextual

Cannes Lions 2025: Neuro-Contextual Intelligence Takes Global Stage

Jun'25·Seedtag

Cannes Lions 2025: Neuro-Contextual Intelligence Takes Global Stage

Contextual AI·Neuro-Contextual

Contextual Summer Marketing Ideas: Connecting with Consumers in 2025

Jun'25·Seedtag Insights

Contextual Summer Marketing Ideas: Connecting with Consumers in 2025

Data Insights·US Insights

Revving Up Growth: Deep Audience Insights for Automotive Advertising Success

Jun'25·Ameer Jabak

Revving Up Growth: Deep Audience Insights for Automotive Advertising Success

Data Insights·UK Insights

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