Blog

The Contextual Journal

Shadow

Apr'25·Jordi Capdevila·4 MIN

From Attention to Intention: Redefining Performance with Intent-Based Marketing

Contextual AI

From Attention to Intention: Redefining Performance with Intent-Based Marketing

Apr'25·Seedtag·5 MIN

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Contextual Advertising & Contextual Targeting·Data Insights

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Mar'25·The Pub Way Podcast·3 MIN

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Publishers

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Mar'25·Seedtag·4 MIN

How to Advertise on CTV: Streaming Into the Future for Brands and Publishers

CTV·Publishers

How to Advertise on CTV: Streaming Into the Future for Brands and Publishers

Mar'25·Seedtag·2 MIN

From Insights to Impact: Contextual Innovation at SXSW 2025

Contextual Advertising & Contextual Targeting

From Insights to Impact: Contextual Innovation at SXSW 2025

Mar'25·Andrés Auchterlonie·3 MIN

Rethinking Open Web vs Walled Gardens for Smarter Digital Advertising

Contextual Advertising & Contextual Targeting·Privacy First

Rethinking Open Web vs Walled Gardens for Smarter Digital Advertising

Mar'25·Seedtag·3 MIN

Off Court: ​​The March Madness Trends Brands Need to Watch

Contextual Advertising & Contextual Targeting·Data Insights

Off Court: ​​The March Madness Trends Brands Need to Watch

Feb'25·Andrés Auchterlonie·4 MIN

The Global Advertising Privacy Shift: What Privacy Regulations Will Bring in 2025

Privacy First

The Global Advertising Privacy Shift: What Privacy Regulations Will Bring in 2025
How contextual targeting offers an AI-powered inclusive targeting strategy

Oct'23·Andrés Auchterlonie

How contextual targeting offers an AI-powered inclusive targeting strategy

Contextual Advertising & Contextual Targeting

Open Web or Walled Gardens: Where should advertisers invest their ad budget?

Sep'23·Andrés Auchterlonie

Open Web or Walled Gardens: Where should advertisers invest their ad budget?

Contextual Advertising & Contextual Targeting

Delivering measurable performance results with contextual advertising

Sep'23·Andrés Auchterlonie

Delivering measurable performance results with contextual advertising

Contextual Advertising & Contextual Targeting

How ad placement can influence your advertising strategy

Jul'23·Andrés Auchterlonie

How ad placement can influence your advertising strategy

Contextual Advertising & Contextual Targeting

What is ad tech and why should publishers care?

Jul'23·Andrés Auchterlonie

What is ad tech and why should publishers care?

Contextual Advertising & Contextual Targeting·Publishers

Why mobile app marketers must explore contextual targeting

Jun'23·Jordi Capdevila

Why mobile app marketers must explore contextual targeting

Contextual Advertising & Contextual Targeting

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