Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

May'25·Seedtag

Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

Contextual Advertising & Contextual Targeting·Data Insights·UK Insights

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Apr'25·Seedtag Insights

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Contextual Advertising & Contextual Targeting·Data Insights·US Insights

Off Court: ​​The March Madness Trends Brands Need to Watch

Mar'25·Seedtag Insights

Off Court: ​​The March Madness Trends Brands Need to Watch

Contextual Advertising & Contextual Targeting·Data Insights·US Insights

Super Bowl 2025: Maximizing NFL Trends with Contextual Audiences

Feb'25·Seedtag Insights

Super Bowl 2025: Maximizing NFL Trends with Contextual Audiences

Contextual AI·Data Insights·US Insights

Contextual In Action: How United Airlines Reached New Heights with CTV Advertising

Jan'25·Seedtag

Contextual In Action: How United Airlines Reached New Heights with CTV Advertising

Contextual Advertising & Contextual Targeting·Data Insights

New Marketing Trends to Watch in 2025: Next Era of Digital Advertising

Dec'24·Jordi Capdevila

New Marketing Trends to Watch in 2025: Next Era of Digital Advertising

Contextual Advertising & Contextual Targeting·Data Insights·Privacy First

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