Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
Pushing the Boundaries of the AI Revolution in Advertising

May'25·Jordi Capdevila

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

May'25·Seedtag

Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

Contextual Advertising & Contextual Targeting·Data Insights·UK Insights

What is FAST TV & Why Marketers Are Tuning In to CTV Opportunities

May'25·Mike Villalobos

What is FAST TV & Why Marketers Are Tuning In to CTV Opportunities

CTV

Digital Marketing Musts for Publishers: Locking in Monetization with Brand Safety

Apr'25·Andrés Auchterlonie

Digital Marketing Musts for Publishers: Locking in Monetization with Brand Safety

Brand Safety & Brand Suitability·Publishers

What is Agentic AI And How is Transforming Digital Advertising

Apr'25·Jordi Capdevila

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Apr'25·Seedtag Insights

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Contextual Advertising & Contextual Targeting·Data Insights·US Insights

Sitemap