Blog

The Contextual Journal

Nov'25·Jordi Capdevila·5 MIN

How is Neuroscience Transforming the Digital Advertising Landscape

Contextual Advertising & Contextual Targeting·Contextual AI·Neuro-Contextual

How is Neuroscience Transforming the Digital Advertising Landscape

Nov'25·Jon Wallett·5 MIN

AI Agent Platforms and the Future of Agentic Commerce: Insights for Marketers

Agentic AI·Contextual AI·Neuro-Contextual

AI Agent Platforms and the Future of Agentic Commerce: Insights for Marketers

Nov'25·Seedtag Insights·5 MIN

Black Friday Advertising: How Brands Win the Shopping Season

Data Insights·US Insights

Black Friday Advertising: How Brands Win the Shopping Season

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

All entries

Revving Up Growth: Deep Audience Insights for Automotive Advertising Success

Jun'25·Ameer Jabak

Revving Up Growth: Deep Audience Insights for Automotive Advertising Success

Data Insights·UK Insights

AI in Publishing: How Publishers Can Unlock Growth Through Audience-Centered Innovation

May'25·The Pub Way Podcast

AI in Publishing: How Publishers Can Unlock Growth Through Audience-Centered Innovation

Podcast·Publishers

From Guesswork to Precision in Advertising: Intention Based Targeting and AI Intention Models

May'25·Jordi Capdevila

From Guesswork to Precision in Advertising: Intention Based Targeting and AI Intention Models

Contextual Advertising & Contextual Targeting

Pushing the Boundaries of the AI Revolution in Advertising

May'25·Jordi Capdevila

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

May'25·Seedtag

Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

Contextual Advertising & Contextual Targeting·Data Insights·UK Insights

What is FAST TV & Why Marketers Are Tuning In to CTV Opportunities

May'25·Mike Villalobos

What is FAST TV & Why Marketers Are Tuning In to CTV Opportunities

CTV

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