Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
How Supply Side Platforms (SSP) Are Driving Smarter Monetization & Improved Ad Experiences

Feb'25·The Pub Way Podcast

How Supply Side Platforms (SSP) Are Driving Smarter Monetization & Improved Ad Experiences

Contextual Advertising & Contextual Targeting·Podcast·Publishers

How publishers can maximize ad revenue with first-party data

Nov'24·Andrés Auchterlonie

How publishers can maximize ad revenue with first-party data

Contextual Advertising & Contextual Targeting·Privacy First·Publishers

How publishers are shifting gears in the privacy-first era

Oct'24·Jordi Capdevila

How publishers are shifting gears in the privacy-first era

Privacy First·Publishers

How Publishers are growing their revenue in today’s privacy-first world New Era

Mar'24·Mike Villalobos

How Publishers are growing their revenue in today’s privacy-first world New Era

Privacy First·Publishers

What is ad tech and why should publishers care?

Jul'23·Andrés Auchterlonie

What is ad tech and why should publishers care?

Contextual Advertising & Contextual Targeting·Publishers

User experience in 2023: How should advertisers and publishers prepare

Jan'23·Andrés Auchterlonie

User experience in 2023: How should advertisers and publishers prepare

Contextual Advertising & Contextual Targeting·Publishers

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