Blog

The Contextual Journal

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Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Sep'25·Jordi Capdevila

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

How Publishers Can Future-Proof Brand Safety and Revenue with the Right Advertising Supply Side Platform

Sep'25·Jordi Capdevila

How Publishers Can Future-Proof Brand Safety and Revenue with the Right Advertising Supply Side Platform

Brand Safety & Brand Suitability·Publishers

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·Jordi Capdevila

Why the oRTB Content Object is Key for Programmatic TV

CTV

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Jul'25·Jordi Capdevila

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Contextual Advertising & Contextual Targeting

Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence Advertising

Jun'25·Jordi Capdevila

Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence Advertising

Contextual AI·Neuro-Contextual

From Guesswork to Precision in Advertising: Intention Based Targeting and AI Intention Models

May'25·Jordi Capdevila

From Guesswork to Precision in Advertising: Intention Based Targeting and AI Intention Models

Contextual Advertising & Contextual Targeting

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