Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Comin’ in hot: What’s trending this shopping season

Oct'24·Jordi Capdevila

Comin’ in hot: What’s trending this shopping season

Contextual Advertising & Contextual Targeting·Data Insights

How publishers are shifting gears in the privacy-first era

Oct'24·Jordi Capdevila

How publishers are shifting gears in the privacy-first era

Privacy First·Publishers

Privacy on the Rise Despite Cookies Staying Around

Jul'24·Jordi Capdevila

Privacy on the Rise Despite Cookies Staying Around

Seedtag Awarded “Best Contextual Targeting Offering” at Digiday Media Awards

Jul'24·Jordi Capdevila

Seedtag Awarded “Best Contextual Targeting Offering” at Digiday Media Awards

Google's Cookie Deprecation delayed again - what does it really mean for advertisers?

May'24·Jordi Capdevila

Google's Cookie Deprecation delayed again - what does it really mean for advertisers?

Contextual Advertising & Contextual Targeting

Contextual advertising: The future of advertising in today’s privacy-conscious world

Apr'24·Jordi Capdevila

Contextual advertising: The future of advertising in today’s privacy-conscious world

Contextual Advertising & Contextual Targeting

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