Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Why global brands are making the switch to cookie-free, interest-based targeting

Mar'24·Jordi Capdevila

Why global brands are making the switch to cookie-free, interest-based targeting

Contextual Advertising & Contextual Targeting

CES 2024: What we learned at this year's event

Jan'24·Jordi Capdevila

CES 2024: What we learned at this year's event

Contextual Advertising & Contextual Targeting

The power of creativity in today’s attention economy

Jan'24·Jordi Capdevila

The power of creativity in today’s attention economy

Attention Economy

2024 Big Bets: What’s changing in the adtech world?

Dec'23·Jordi Capdevila

2024 Big Bets: What’s changing in the adtech world?

Contextual Advertising & Contextual Targeting

Why mobile app marketers must explore contextual targeting

Jun'23·Jordi Capdevila

Why mobile app marketers must explore contextual targeting

Contextual Advertising & Contextual Targeting

How CPG brands can build an effective contextual advertising strategy

May'23·Jordi Capdevila

How CPG brands can build an effective contextual advertising strategy

Contextual Advertising & Contextual Targeting

Sitemap