Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
Contextual advertising: The future of advertising in today’s privacy-conscious world

Apr'24·Jordi Capdevila

Contextual advertising: The future of advertising in today’s privacy-conscious world

Contextual Advertising & Contextual Targeting

Why global brands are making the switch to cookie-free, interest-based targeting

Mar'24·Jordi Capdevila

Why global brands are making the switch to cookie-free, interest-based targeting

Contextual Advertising & Contextual Targeting

CES 2024: What we learned at this year's event

Jan'24·Jordi Capdevila

CES 2024: What we learned at this year's event

Contextual Advertising & Contextual Targeting

The power of creativity in today’s attention economy

Jan'24·Jordi Capdevila

The power of creativity in today’s attention economy

Attention Economy

2024 Big Bets: What’s changing in the adtech world?

Dec'23·Jordi Capdevila

2024 Big Bets: What’s changing in the adtech world?

Contextual Advertising & Contextual Targeting

Why mobile app marketers must explore contextual targeting

Jun'23·Jordi Capdevila

Why mobile app marketers must explore contextual targeting

Contextual Advertising & Contextual Targeting

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