Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
A sneak peek into Seedtag’s Digital Advertising Glossary

Sep'22·Jordi Capdevila

A sneak peek into Seedtag’s Digital Advertising Glossary

Contextual Advertising & Contextual Targeting

What is FLoC and how is it impacting the world of advertising?

Aug'22·Jordi Capdevila

What is FLoC and how is it impacting the world of advertising?

Contextual Advertising & Contextual Targeting

Striking a Balance Between Advert Personalization and Data Protection

Aug'22·Jordi Capdevila

Striking a Balance Between Advert Personalization and Data Protection

Contextual Advertising & Contextual Targeting

Skyrocketing to the Top: Seedtag raises over €250M in funding

Jul'22·Jordi Capdevila

Skyrocketing to the Top: Seedtag raises over €250M in funding

Contextual Advertising & Contextual Targeting

Privacy regulations and Contextual Advertising

Jul'22·Jordi Capdevila

Privacy regulations and Contextual Advertising

Contextual Advertising & Contextual Targeting

Beyond GDPR: Data privacy around the world

Jul'22·Jordi Capdevila

Beyond GDPR: Data privacy around the world

Brand Safety & Brand Suitability

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