Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Exploring the New Era and Future of Connected TV

May'24·Mike Villalobos

Exploring the New Era and Future of Connected TV

CTV

Google's Cookie Deprecation delayed again - what does it really mean for advertisers?

May'24·Jordi Capdevila

Google's Cookie Deprecation delayed again - what does it really mean for advertisers?

Contextual Advertising & Contextual Targeting

The Role of Local CTV in the 2024 Political Advertising Cycle

May'24·Seedtag

The Role of Local CTV in the 2024 Political Advertising Cycle

CTV

Contextual advertising: The future of advertising in today’s privacy-conscious world

Apr'24·Jordi Capdevila

Contextual advertising: The future of advertising in today’s privacy-conscious world

Contextual Advertising & Contextual Targeting

Advertising tips​: Choosing the right CTV advertising partner

Apr'24·Mike Villalobos

Advertising tips​: Choosing the right CTV advertising partner

CTV

Why brand safety and suitability are non-negotiable in today’s digital-first landscape?

Mar'24·Andrés Auchterlonie

Why brand safety and suitability are non-negotiable in today’s digital-first landscape?

Brand Safety & Brand Suitability

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