Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Winning brand safety in today’s evolving CTV advertising landscape

Mar'24·Mike Villalobos

Winning brand safety in today’s evolving CTV advertising landscape

CTV

How Publishers are growing their revenue in today’s privacy-first world New Era

Mar'24·Mike Villalobos

How Publishers are growing their revenue in today’s privacy-first world New Era

Privacy First·Publishers

Why global brands are making the switch to cookie-free, interest-based targeting

Mar'24·Jordi Capdevila

Why global brands are making the switch to cookie-free, interest-based targeting

Contextual Advertising & Contextual Targeting

Play Safe, Play Smart: The Privacy Sandbox

Feb'24·Seedtag

Play Safe, Play Smart: The Privacy Sandbox

Privacy First

Leverage the Power of Two: Contextual Advertising & First-party data

Feb'24·Mike Villalobos

Leverage the Power of Two: Contextual Advertising & First-party data

Privacy First

Trendsetters in Love: The 2024 Seedtag Valentine’s trends report

Feb'24·Andrés Auchterlonie

Trendsetters in Love: The 2024 Seedtag Valentine’s trends report

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