Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Contextual Audiences by Seedtag: Making AI-powered targeting capabilities a reality

Oct'23·Andrés Auchterlonie

Contextual Audiences by Seedtag: Making AI-powered targeting capabilities a reality

How contextual targeting offers an AI-powered inclusive targeting strategy

Oct'23·Andrés Auchterlonie

How contextual targeting offers an AI-powered inclusive targeting strategy

Contextual Advertising & Contextual Targeting

Open Web or Walled Gardens: Where should advertisers invest their ad budget?

Sep'23·Andrés Auchterlonie

Open Web or Walled Gardens: Where should advertisers invest their ad budget?

Contextual Advertising & Contextual Targeting

Delivering measurable performance results with contextual advertising

Sep'23·Andrés Auchterlonie

Delivering measurable performance results with contextual advertising

Contextual Advertising & Contextual Targeting

How is GenAI reshaping the ad tech landscape?

Sep'23·Andrés Auchterlonie

How is GenAI reshaping the ad tech landscape?

Contextual AI

What is CTV advertising? All you need to know to advertise on CTV

Aug'23·Mike Villalobos

What is CTV advertising? All you need to know to advertise on CTV

CTV

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