Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Context rules with attention

Aug'23·Andrés Auchterlonie

Context rules with attention

Attention Economy

How to achieve brand safety through contextual advertising

Aug'23·Andrés Auchterlonie

How to achieve brand safety through contextual advertising

Brand Safety & Brand Suitability

How ad placement can influence your advertising strategy

Jul'23·Andrés Auchterlonie

How ad placement can influence your advertising strategy

Contextual Advertising & Contextual Targeting

What is ad tech and why should publishers care?

Jul'23·Andrés Auchterlonie

What is ad tech and why should publishers care?

Contextual Advertising & Contextual Targeting·Publishers

How businesses are leveraging brand safety targeting to unlock advertising opportunities

Jul'23·Andrés Auchterlonie

How businesses are leveraging brand safety targeting to unlock advertising opportunities

Brand Safety & Brand Suitability

Why mobile app marketers must explore contextual targeting

Jun'23·Jordi Capdevila

Why mobile app marketers must explore contextual targeting

Contextual Advertising & Contextual Targeting

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