Blog

The Contextual Journal

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

All entries

Jun'23·Andrés Auchterlonie

What makes contextual advertising an ideal inclusive targeting tactic?

Contextual Advertising & Contextual Targeting

Jun'23·Seedtag

Spectrum Reach Taps Beachfront For Unified Ad Serving And Programmatic Monetization Across Convergent TV

CTV

May'23·Jordi Capdevila

How CPG brands can build an effective contextual advertising strategy

Contextual Advertising & Contextual Targeting

May'23·Mike Villalobos

The 6 misconceptions of CTV advertising

CTV

May'23·Jordi Capdevila

The evolution of audience targeting in the 21st century

Contextual Advertising & Contextual Targeting·Privacy First

May'23·Jordi Capdevila

Reasons to bake cookieless advertising into your media plan

Privacy First

Blog

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Back to School: The main areas of audience interest during the season

Why the oRTB Content Object is Key for Programmatic TV

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Closing the CTV Measurement Gap: Data Quality & Performance Talks

Pushing the Boundaries of the AI Revolution in Advertising

What is Agentic AI And How is Transforming Digital Advertising

All entries

What makes contextual advertising an ideal inclusive targeting tactic?

Spectrum Reach Taps Beachfront For Unified Ad Serving And Programmatic Monetization Across Convergent TV

How CPG brands can build an effective contextual advertising strategy

The 6 misconceptions of CTV advertising

The evolution of audience targeting in the 21st century

Reasons to bake cookieless advertising into your media plan

Brand Marketing vs Performance Marketing: Why Full-Funnel Collaboration Matters More Than Ever