Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
How to ensure brand safety in the metaverse

Jan'23·Andrés Auchterlonie

How to ensure brand safety in the metaverse

Brand Safety & Brand Suitability

User experience in 2023: How should advertisers and publishers prepare

Jan'23·Andrés Auchterlonie

User experience in 2023: How should advertisers and publishers prepare

Contextual Advertising & Contextual Targeting·Publishers

What will brand safety look like in 2023?

Jan'23·Jordi Capdevila

What will brand safety look like in 2023?

Brand Safety & Brand Suitability

Contextual advertising: do’s and dont’s

Jan'23·Andrés Auchterlonie

Contextual advertising: do’s and dont’s

Contextual Advertising & Contextual Targeting

How CMOs can drive brand safety

Jan'23·Jordi Capdevila

How CMOs can drive brand safety

Brand Safety & Brand Suitability

Stay trendy and in-context: 2023 predictions for the advertising world

Dec'22·Andrés Auchterlonie

Stay trendy and in-context: 2023 predictions for the advertising world

Contextual Advertising & Contextual Targeting

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