Blog

The Contextual Journal

Dec'25·Shari Munoz·4 MIN

How Neuromarketing Is Redefining Ad Relevance Today

Contextual AI·Neuro-Contextual·Research & Measurement

How Neuromarketing Is Redefining Ad Relevance Today

Dec'25·Ameer Jabak·5 MIN

What’s Powering Travel Marketing in 2026

Data Insights·UK Insights

What’s Powering Travel Marketing in 2026

Dec'25·Daniel Church·3 MIN

How to Measure Connected TV Ad Performance

Ad Performance·CTV

How to Measure Connected TV Ad Performance

Nov'25·Jordi Capdevila·5 MIN

How is Neuroscience Transforming the Digital Advertising Landscape

Contextual Advertising & Contextual Targeting·Contextual AI·Neuro-Contextual

How is Neuroscience Transforming the Digital Advertising Landscape

Nov'25·Jon Wallett·5 MIN

AI Agent Platforms and the Future of Agentic Commerce: Insights for Marketers

Agentic AI·Contextual AI·Neuro-Contextual

AI Agent Platforms and the Future of Agentic Commerce: Insights for Marketers

Nov'25·Seedtag Insights·5 MIN

Black Friday Advertising: How Brands Win the Shopping Season

Data Insights·US Insights

Black Friday Advertising: How Brands Win the Shopping Season

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

All entries

From Guesswork to Precision in Advertising: Intention Based Targeting and AI Intention Models

May'25·Jordi Capdevila

From Guesswork to Precision in Advertising: Intention Based Targeting and AI Intention Models

Contextual Advertising & Contextual Targeting

Pushing the Boundaries of the AI Revolution in Advertising

May'25·Jordi Capdevila

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

May'25·Seedtag

Driving Growth in a Shifting Market: Strategic Insights for Automotive Marketing Success

Contextual Advertising & Contextual Targeting·Data Insights·UK Insights

What is FAST TV & Why Marketers Are Tuning In to CTV Opportunities

May'25·Mike Villalobos

What is FAST TV & Why Marketers Are Tuning In to CTV Opportunities

CTV

Apr'25·Andrés Auchterlonie

Digital Marketing Musts for Publishers: Locking in Monetization with Brand Safety

Brand Safety & Brand Suitability·Publishers

What is Agentic AI And How is Transforming Digital Advertising

Apr'25·Jordi Capdevila

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

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