Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Seedtag Addresses Concerns Regarding Ad Placement on Content-Poor Websites

Feb'25·Jordi Capdevila

Seedtag Addresses Concerns Regarding Ad Placement on Content-Poor Websites

Brand Safety & Brand Suitability

Super Bowl 2025: Maximizing NFL Trends with Contextual Audiences

Feb'25·Seedtag Insights

Super Bowl 2025: Maximizing NFL Trends with Contextual Audiences

Contextual AI·Data Insights·US Insights

Driving Privacy, Precision, and Performance with a First-Party Data Strategy

Jan'25·Andrés Auchterlonie

Driving Privacy, Precision, and Performance with a First-Party Data Strategy

Privacy First

Transforming Context into Connections with Seedtag’s Highlights at CES 2025

Jan'25·Seedtag

Transforming Context into Connections with Seedtag’s Highlights at CES 2025

Contextual Advertising & Contextual Targeting·Contextual AI·CTV

Contextual In Action: How United Airlines Reached New Heights with CTV Advertising

Jan'25·Seedtag

Contextual In Action: How United Airlines Reached New Heights with CTV Advertising

Contextual Advertising & Contextual Targeting·Data Insights

New Marketing Trends to Watch in 2025: Next Era of Digital Advertising

Dec'24·Jordi Capdevila

New Marketing Trends to Watch in 2025: Next Era of Digital Advertising

Contextual Advertising & Contextual Targeting·Data Insights·Privacy First

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