Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
From Attention to Intention: Redefining Performance with Intent-Based Marketing

Apr'25·Jordi Capdevila

From Attention to Intention: Redefining Performance with Intent-Based Marketing

Contextual AI

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Mar'25·The Pub Way Podcast

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Podcast·Publishers

From Insights to Impact: Contextual Innovation at SXSW 2025

Mar'25·Seedtag

From Insights to Impact: Contextual Innovation at SXSW 2025

Contextual Advertising & Contextual Targeting

How to Advertise on CTV: Streaming Into the Future for Brands and Publishers

Mar'25·Seedtag

How to Advertise on CTV: Streaming Into the Future for Brands and Publishers

CTV·Publishers

Rethinking Open Web vs Walled Gardens for Smarter Digital Advertising

Mar'25·Andrés Auchterlonie

Rethinking Open Web vs Walled Gardens for Smarter Digital Advertising

Contextual Advertising & Contextual Targeting·Privacy First

Off Court: ​​The March Madness Trends Brands Need to Watch

Mar'25·Seedtag Insights

Off Court: ​​The March Madness Trends Brands Need to Watch

Contextual Advertising & Contextual Targeting·Data Insights·US Insights

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