Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
How to navigate the unique Canadian media market

Nov'24·Amanda Pui

How to navigate the unique Canadian media market

Contextual Advertising & Contextual Targeting·Privacy First

How publishers can maximize ad revenue with first-party data

Nov'24·Andrés Auchterlonie

How publishers can maximize ad revenue with first-party data

Contextual Advertising & Contextual Targeting·Privacy First·Publishers

How CTV ads empower brands to engage cord-cutting audiences

Nov'24·Mike Villalobos

How CTV ads empower brands to engage cord-cutting audiences

Contextual Advertising & Contextual Targeting·CTV

Beachfront CTV Publisher Summit 2024: Contextual Targeting Insights for CTV with Seedtag

Nov'24·Seedtag

Beachfront CTV Publisher Summit 2024: Contextual Targeting Insights for CTV with Seedtag

Contextual Advertising & Contextual Targeting·Data Insights

Comin’ in hot: What’s trending this shopping season

Oct'24·Jordi Capdevila

Comin’ in hot: What’s trending this shopping season

Contextual Advertising & Contextual Targeting·Data Insights

CTV vs Linear TV​: How is CTV advertising different from Linear TV?

Oct'24·Mike Villalobos

CTV vs Linear TV​: How is CTV advertising different from Linear TV?

Contextual Advertising & Contextual Targeting·CTV

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