Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
Bring on the spook: Seedtag Halloween Insights

Oct'24·Andrés Auchterlonie

Bring on the spook: Seedtag Halloween Insights

Contextual Advertising & Contextual Targeting·Data Insights

What is contextual targeting​: Why is the long-term answer to privacy?

Oct'24·Seedtag

What is contextual targeting​: Why is the long-term answer to privacy?

Contextual Advertising & Contextual Targeting·Privacy First

How publishers are shifting gears in the privacy-first era

Oct'24·Jordi Capdevila

How publishers are shifting gears in the privacy-first era

Privacy First·Publishers

Cracking CTV advertising with the right Technology & Marketing Partner

Sep'24·Mike Villalobos

Cracking CTV advertising with the right Technology & Marketing Partner

CTV

Why brand safety service​ are necessary in CTV advertising

Sep'24·Mike Villalobos

Why brand safety service​ are necessary in CTV advertising

Brand Safety & Brand Suitability·CTV

Contextual AI is changing the Future of Digital Advertising

Aug'24·Andrés Auchterlonie

Contextual AI is changing the Future of Digital Advertising

Contextual AI

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