Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Contextual targeting is the answer to brand safety and brand suitability

Sep'22·Andrés Auchterlonie

Contextual targeting is the answer to brand safety and brand suitability

Brand Safety & Brand Suitability

Beyond GDPR: Data privacy around the world

Jul'22·Jordi Capdevila

Beyond GDPR: Data privacy around the world

Brand Safety & Brand Suitability

The secret to ensuring Brand Safety: Avoid these 3 common risks

Jul'22·Andrés Auchterlonie

The secret to ensuring Brand Safety: Avoid these 3 common risks

Brand Safety & Brand Suitability

Compelling reasons to shift from Brand Safety to Brand Suitability

Jun'22·Andrés Auchterlonie

Compelling reasons to shift from Brand Safety to Brand Suitability

Brand Safety & Brand Suitability

Strategies to effectively adopt and practice consumer data privacy

Feb'22·Andrés Auchterlonie

Strategies to effectively adopt and practice consumer data privacy

Brand Safety & Brand Suitability·Privacy First

Mastering contextual targeting for your e-commerce business

Nov'21·Jordi Capdevila

Mastering contextual targeting for your e-commerce business

Brand Safety & Brand Suitability·Contextual Advertising & Contextual Targeting

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