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The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Closing the CTV Measurement Gap: Data Quality & Performance Talks

Jul'25·The Pub Way Podcast

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

How Demand Side Platforms (DSPs) Are Reshaping CTV And What Publishers Need To Know

Jul'25·The Pub Way Podcast

How Demand Side Platforms (DSPs) Are Reshaping CTV And What Publishers Need To Know

CTV·Podcast·Publishers

AI in Publishing: How Publishers Can Unlock Growth Through Audience-Centered Innovation

May'25·The Pub Way Podcast

AI in Publishing: How Publishers Can Unlock Growth Through Audience-Centered Innovation

Podcast·Publishers

Digital Marketing Musts for Publishers: Locking in Monetization with Brand Safety

Apr'25·Andrés Auchterlonie

Digital Marketing Musts for Publishers: Locking in Monetization with Brand Safety

Brand Safety & Brand Suitability·Publishers

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Mar'25·The Pub Way Podcast

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Podcast·Publishers

How to Advertise on CTV: Streaming Into the Future for Brands and Publishers

Mar'25·Seedtag

How to Advertise on CTV: Streaming Into the Future for Brands and Publishers

CTV·Publishers

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