Blog

The Contextual Journal

Shadow

Apr'25·Jordi Capdevila·4 MIN

From Attention to Intention: Redefining Performance with Intent-Based Marketing

Contextual AI

From Attention to Intention: Redefining Performance with Intent-Based Marketing

Apr'25·Seedtag·5 MIN

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Contextual Advertising & Contextual Targeting·Data Insights

How Are Sports Marketing Trends Shaping Brand Strategies in 2025?

Mar'25·The Pub Way Podcast·3 MIN

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Publishers

Lessons in Leadership From Seedtag’s International Women’s Month Panel

Mar'25·Seedtag·4 MIN

How to Advertise on CTV: Streaming Into the Future for Brands and Publishers

CTV·Publishers

How to Advertise on CTV: Streaming Into the Future for Brands and Publishers

Mar'25·Seedtag·2 MIN

From Insights to Impact: Contextual Innovation at SXSW 2025

Contextual Advertising & Contextual Targeting

From Insights to Impact: Contextual Innovation at SXSW 2025

Mar'25·Andrés Auchterlonie·3 MIN

Rethinking Open Web vs Walled Gardens for Smarter Digital Advertising

Contextual Advertising & Contextual Targeting·Privacy First

Rethinking Open Web vs Walled Gardens for Smarter Digital Advertising

Mar'25·Seedtag·3 MIN

Off Court: ​​The March Madness Trends Brands Need to Watch

Contextual Advertising & Contextual Targeting·Data Insights

Off Court: ​​The March Madness Trends Brands Need to Watch

Feb'25·Andrés Auchterlonie·4 MIN

The Global Advertising Privacy Shift: What Privacy Regulations Will Bring in 2025

Privacy First

The Global Advertising Privacy Shift: What Privacy Regulations Will Bring in 2025
CES 2024: What we learned at this year's event

Jan'24·Jordi Capdevila

CES 2024: What we learned at this year's event

Contextual Advertising & Contextual Targeting

What the future of contextual advertising looks like in a privacy-first world

Jan'24·Seedtag

What the future of contextual advertising looks like in a privacy-first world

The power of creativity in today’s attention economy

Jan'24·Jordi Capdevila

The power of creativity in today’s attention economy

Attention Economy

What are CTV and FAST? Why are marketers actively investing in them?

Dec'23·Mike Villalobos

What are CTV and FAST? Why are marketers actively investing in them?

CTV

2024 Big Bets: What’s changing in the adtech world?

Dec'23·Jordi Capdevila

2024 Big Bets: What’s changing in the adtech world?

Contextual Advertising & Contextual Targeting

What is driving the ever-increasing interest in Health and Lifestyles among netizens?

Dec'23·Andrés Auchterlonie

What is driving the ever-increasing interest in Health and Lifestyles among netizens?

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