Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
How brands can succeed during uncertain times

Mar'23·Jordi Capdevila

How brands can succeed during uncertain times

Contextual Advertising & Contextual Targeting

How data privacy benefits both advertisers and consumers

Mar'23·Jordi Capdevila

How data privacy benefits both advertisers and consumers

Privacy First

Beachfront Wins Best Connected TV Platform at 2023 Digiday Video & TV Awards

Mar'23·Seedtag

Beachfront Wins Best Connected TV Platform at 2023 Digiday Video & TV Awards

CTV

Zero vs. First-party data: 4 key differences you must know

Mar'23·Jordi Capdevila

Zero vs. First-party data: 4 key differences you must know

Privacy First

Seedtag x Valentine’s: The exclusive V-Day trends report

Feb'23·Andrés Auchterlonie

Seedtag x Valentine’s: The exclusive V-Day trends report

Contextual Advertising & Contextual Targeting

Improving consumer engagement with contextual advertising

Jan'23·Jordi Capdevila

Improving consumer engagement with contextual advertising

Contextual Advertising & Contextual Targeting

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