Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Here’s how brands are winning consumer trust with contextual advertising

Sep'22·Andrés Auchterlonie

Here’s how brands are winning consumer trust with contextual advertising

A sneak peek into Seedtag’s Digital Advertising Glossary

Sep'22·Jordi Capdevila

A sneak peek into Seedtag’s Digital Advertising Glossary

Contextual Advertising & Contextual Targeting

Contextual targeting is the answer to brand safety and brand suitability

Sep'22·Andrés Auchterlonie

Contextual targeting is the answer to brand safety and brand suitability

Brand Safety & Brand Suitability

Contextual targeting on OTTs - a new opportunity

Aug'22·Andrés Auchterlonie

Contextual targeting on OTTs - a new opportunity

Contextual Advertising & Contextual Targeting

What is FLoC and how is it impacting the world of advertising?

Aug'22·Jordi Capdevila

What is FLoC and how is it impacting the world of advertising?

Contextual Advertising & Contextual Targeting

Latest research throws new light on contexts and their impact on consumer perception

Aug'22·Andrés Auchterlonie

Latest research throws new light on contexts and their impact on consumer perception

Contextual Advertising & Contextual Targeting

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