Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Striking a Balance Between Advert Personalization and Data Protection

Aug'22·Jordi Capdevila

Striking a Balance Between Advert Personalization and Data Protection

Contextual Advertising & Contextual Targeting

Skyrocketing to the Top: Seedtag raises over €250M in funding

Jul'22·Jordi Capdevila

Skyrocketing to the Top: Seedtag raises over €250M in funding

Contextual Advertising & Contextual Targeting

Privacy regulations and Contextual Advertising

Jul'22·Jordi Capdevila

Privacy regulations and Contextual Advertising

Contextual Advertising & Contextual Targeting

Beyond GDPR: Data privacy around the world

Jul'22·Jordi Capdevila

Beyond GDPR: Data privacy around the world

Brand Safety & Brand Suitability

Seedtag acquires KMTX in a strategic step to power contextual performance for advertisers

Jul'22·Jordi Capdevila

Seedtag acquires KMTX in a strategic step to power contextual performance for advertisers

Contextual Advertising & Contextual Targeting

AdTech: Technology Trends Transforming the Advertising Landscape

Jul'22·Jordi Capdevila

AdTech: Technology Trends Transforming the Advertising Landscape

Contextual Advertising & Contextual Targeting

Sitemap