Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
The unflattering facts of search ads every marketer should know

Jun'22·Andrés Auchterlonie

The unflattering facts of search ads every marketer should know

Forging a future-proof advertising strategy: Top 5 reasons to go contextual

May'22·Andrés Auchterlonie

Forging a future-proof advertising strategy: Top 5 reasons to go contextual

Contextual Advertising & Contextual Targeting

Unique use case of AI in Digital Marketing

Feb'22·Jordi Capdevila

Unique use case of AI in Digital Marketing

Contextual Advertising & Contextual Targeting

Strategies to effectively adopt and practice consumer data privacy

Feb'22·Andrés Auchterlonie

Strategies to effectively adopt and practice consumer data privacy

Brand Safety & Brand Suitability·Privacy First

What does 2022 hold for Contextual Advertising

Jan'22·Andrés Auchterlonie

What does 2022 hold for Contextual Advertising

Contextual Advertising & Contextual Targeting·Privacy First

The power of Contextual in the Attention Economy

Jan'22·Andrés Auchterlonie

The power of Contextual in the Attention Economy

Attention Economy

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