Blog

The Contextual Journal

Dec'25·Shari Munoz·4 MIN

How Neuromarketing Is Redefining Ad Relevance Today

Contextual AI·Neuro-Contextual·Research & Measurement

How Neuromarketing Is Redefining Ad Relevance Today

Dec'25·Ameer Jabak·5 MIN

What’s Powering Travel Marketing in 2026

Data Insights·UK Insights

What’s Powering Travel Marketing in 2026

Dec'25·Daniel Church·3 MIN

How to Measure Connected TV Ad Performance

Ad Performance·CTV

How to Measure Connected TV Ad Performance

Nov'25·Jordi Capdevila·5 MIN

How is Neuroscience Transforming the Digital Advertising Landscape

Contextual Advertising & Contextual Targeting·Contextual AI·Neuro-Contextual

How is Neuroscience Transforming the Digital Advertising Landscape

Nov'25·Jon Wallett·5 MIN

AI Agent Platforms and the Future of Agentic Commerce: Insights for Marketers

Agentic AI·Contextual AI·Neuro-Contextual

AI Agent Platforms and the Future of Agentic Commerce: Insights for Marketers

Nov'25·Seedtag Insights·5 MIN

Black Friday Advertising: How Brands Win the Shopping Season

Data Insights·US Insights

Black Friday Advertising: How Brands Win the Shopping Season

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

All entries

What is FLoC and how is it impacting the world of advertising?

Aug'22·Jordi Capdevila

What is FLoC and how is it impacting the world of advertising?

Contextual Advertising & Contextual Targeting

Latest research throws new light on contexts and their impact on consumer perception

Aug'22·Andrés Auchterlonie

Latest research throws new light on contexts and their impact on consumer perception

Contextual Advertising & Contextual Targeting

Striking a Balance Between Advert Personalization and Data Protection

Aug'22·Jordi Capdevila

Striking a Balance Between Advert Personalization and Data Protection

Contextual Advertising & Contextual Targeting

Skyrocketing to the Top: Seedtag raises over €250M in funding

Jul'22·Jordi Capdevila

Skyrocketing to the Top: Seedtag raises over €250M in funding

Contextual Advertising & Contextual Targeting

Privacy regulations and Contextual Advertising

Jul'22·Jordi Capdevila

Privacy regulations and Contextual Advertising

Contextual Advertising & Contextual Targeting

Beyond GDPR: Data privacy around the world

Jul'22·Jordi Capdevila

Beyond GDPR: Data privacy around the world

Brand Safety & Brand Suitability

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