Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Positioning your native advertising with the customer journey

Jan'22·Andrés Auchterlonie

Positioning your native advertising with the customer journey

Contextual Advertising & Contextual Targeting

What is Zero-party data and how can you use it effectively?

Dec'21·Jordi Capdevila

What is Zero-party data and how can you use it effectively?

Contextual Advertising & Contextual Targeting·Privacy First

Native Ad Trends from 2021 to help you gear up for 2022

Dec'21·Jordi Capdevila

Native Ad Trends from 2021 to help you gear up for 2022

Contextual Advertising & Contextual Targeting

Mastering contextual targeting for your e-commerce business

Nov'21·Jordi Capdevila

Mastering contextual targeting for your e-commerce business

Brand Safety & Brand Suitability·Contextual Advertising & Contextual Targeting

Context: The kingpin in the future of advertising

Nov'21·Andrés Auchterlonie

Context: The kingpin in the future of advertising

Contextual Advertising & Contextual Targeting

Embracing native advertisements the right way

Nov'21·Jordi Capdevila

Embracing native advertisements the right way

Contextual Advertising & Contextual Targeting

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