Blog

The Contextual Journal

Shadow

Oct'25·Tina Iannacchino·4 MIN

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Brand Safety & Brand Suitability·Contextual AI·US Publishers

How Publishers Can Use AI to Monetize Content and Audience Attention - AI for Publishers

Oct'25·Ameer Jabak·3 MIN

Consumer Trends in the Automotive Industry: What’s Driving Change

Data Insights·UK Insights

Consumer Trends in the Automotive Industry: What’s Driving Change

Sep'25·Seedtag Insights·4 MIN

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Data Insights·Neuro-Contextual·US Insights

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Sep'25·Jordi Capdevila·4 MIN

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Oct'25·Andrés Auchterlonie·5 MIN

How Streaming Viewers Broke the Old Rules of TV Measurement

CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks
Data driven creative strategies to follow in a cookieless future

Nov'22·Jordi Capdevila

Data driven creative strategies to follow in a cookieless future

Contextual Advertising & Contextual Targeting

Benefits of implementing programmatic OOH advertising in your business

Nov'22·Jordi Capdevila

Benefits of implementing programmatic OOH advertising in your business

Contextual Advertising & Contextual Targeting

5 ways to ace advertising in the cookieless future

Oct'22·Jordi Capdevila

5 ways to ace advertising in the cookieless future

Contextual Advertising & Contextual Targeting

Elevate the impact of your advertising with AI/ML

Sep'22·Jordi Capdevila

Elevate the impact of your advertising with AI/ML

Contextual Advertising & Contextual Targeting

Niche Audience: How brands identify and speak to them

Sep'22·Jordi Capdevila

Niche Audience: How brands identify and speak to them

Contextual Advertising & Contextual Targeting

Exploring the latest buzz: Retail media and contextual targeting

Sep'22·Jordi Capdevila

Exploring the latest buzz: Retail media and contextual targeting

Contextual Advertising & Contextual Targeting

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